From Great Service to Great Product to Great Improvement, today’s Great Businesses know their success is tied directly to the customer experience. For a business to succeed, the baseline expectation is an exceptional product that is constantly being improved upon, but the most important characteristic of any successful business is an exceptional service experience. Think [...]
As a design company, we often explain interactivity in terms of websites, social media, ad research, networking and analytics. We counsel our clients to watch, participate in, measure and react to their online conversations. But, do they accept what transpires when they interact without really understanding the process? Talk to Me, an interactive exhibit at [...]
Google Ad campaigns are a sound interactive marketing strategy if (1)the keywords are well chosen, (2) the budget is comfortable, (3) the analytics are used to make decisions, and the (4) the campaign is managed well. Given those qualifiers, a google ad campaign is an incredible supplement to traditional and interactive marketing. Whether you measure [...]
Branding today is entirely different from branding ten years ago. And as brand stewards trudging through shifting sands, to responsibly represent our clients, we respond to the differences. In truth, it would be hard, not to mention dangerous, to ignore the power of the channels available to us today. The reasons impacting the changes in [...]
Today, businesses can deliver specific information to the right recipient. The sports product manufacturer can send an offer directly to athletes based on research of demographics, buying habits, and interests, for example. However, while individualizing is at the heart of successful messaging, the filtering abilities of Google and Facebook, who can now tailor searches very [...]
Lately, we’ve been thinking about this small yet mighty element of our business system. And about the imaginative variety of outliers—those creative cards that are smaller or larger and while different, perhaps too different. I know this is shocking, but it is possible to overdesign. In the case of the business card, there is much [...]
In May one of our clients, Studio 180 Dance, held its annual performances. Each year we provide graphics for their recitals, but this year’s show, ‘Kaleidoscope’ was an especially exciting narrative-driven, multimedia event. Featuring modern, ballet, jazz, tap, hip hop, lyrical, and aerial dance forms, the storyline showcased professional and student dancers.Here at Galley, our [...]
We occasionally hear a client say,” I don’t need to be on any other channels-I get all of my business from my website”, OR “I have a great website but no one ever visits it.” Which brings us to the topic of SEO. Businesses understand the value and importance of their identity online, but building [...]
Remember the adage that eventually everything comes back in style? Coupons are proving it true. Just ask social deal sites, Groupon or Living Social. Or track the success of deal of the month coupons in monthly e-newsletters. Have you redeemed a coupon lately? Statistics suggest that you probably have. Part of the reason for the [...]
One way to test campaign ideas is through Facebook ads. You can develop an ad, use an image with limited copy and pay for how many times a Facebook user clicks the ad (PPC or Pay-Per-Click). This is a great way to measure your ROI and see if your campaign idea is catching on or [...]
From Great Service to Great Product to Great Improvement, today’s Great Businesses know their success is tied directly to the customer experience. For a business to succeed, the baseline expectation is an exceptional product that is constantly being improved upon, but the most important characteristic of any successful business is an exceptional service experience. Think [...]
As a design company, we often explain interactivity in terms of websites, social media, ad research, networking and analytics. We counsel our clients to watch, participate in, measure and react to their online conversations. But, do they accept what transpires when they interact without really understanding the process? Talk to Me, an interactive exhibit at [...]
Google Ad campaigns are a sound interactive marketing strategy if (1)the keywords are well chosen, (2) the budget is comfortable, (3) the analytics are used to make decisions, and the (4) the campaign is managed well. Given those qualifiers, a google ad campaign is an incredible supplement to traditional and interactive marketing. Whether you measure [...]
Branding today is entirely different from branding ten years ago. And as brand stewards trudging through shifting sands, to responsibly represent our clients, we respond to the differences. In truth, it would be hard, not to mention dangerous, to ignore the power of the channels available to us today. The reasons impacting the changes in [...]
Today, businesses can deliver specific information to the right recipient. The sports product manufacturer can send an offer directly to athletes based on research of demographics, buying habits, and interests, for example. However, while individualizing is at the heart of successful messaging, the filtering abilities of Google and Facebook, who can now tailor searches very [...]
Lately, we’ve been thinking about this small yet mighty element of our business system. And about the imaginative variety of outliers—those creative cards that are smaller or larger and while different, perhaps too different. I know this is shocking, but it is possible to overdesign. In the case of the business card, there is much [...]
In May one of our clients, Studio 180 Dance, held its annual performances. Each year we provide graphics for their recitals, but this year’s show, ‘Kaleidoscope’ was an especially exciting narrative-driven, multimedia event. Featuring modern, ballet, jazz, tap, hip hop, lyrical, and aerial dance forms, the storyline showcased professional and student dancers.Here at Galley, our [...]
At Galley, we endeavor to be a sustainable company as many companies do. Combined with our commitment, our desire for spring during the waning of winter, leads us to wishful thoughts about fresh color. For a variety of reasons ranging from a business connection to the earth to a corporate preference for earth tones, organic [...]
Social media strategies, when blended with traditional marketing, allow companies to focus on building and nurturing customer relationships. And, in order to do that, the visual and textural messaging must first be opened and read and second be of value to the reader. Well- branded social media, whether email marketing, blogs or posts on Facebook [...]
While most branding specialists will encourage clients to integrate their marketing plans, some clients are fearful of the very channels that will extend their brand. And the reason is this: when a business invites feedback from its customers, typically it receives it. And sometimes it isn’t ideal-note how easily we can rate the service in [...]
